Jamie Oliver has gone a long way, and is now one of the most popular celebrity chefs all over the world. He is not one to sit on his laurels, though. Although he has had much success with regards to cookbooks and TV shows, he wants to expand his reach. The news is that he is going to Asia to introduce his line of Italian restaurants. He will be starting in Hong Kong.
Jamie is no stranger to the restaurant business. He has, in fact, a chain of restaurants well established in the UK. Hong Kong and Singapore are the target countries, with six restaurants in total. Dubbed Jamie’s Italian, the restaurant line’s strength is in its quality of food and fair prices. In fact, the press release for the line says “At Jamie’s restaurants, you will often find a blue-collar worker, a student, and the chairman of a blue-chip company side by side having a meal.”
I am not sure about what is “fair,” though. From what I hear, you would have to shell out about HK$300 for an average 3-course meal. That is not something that a blue-collar worker or a student can pay (unless he’s got rich parents)! What do you think – would you pay this much for a meal at Jamie’s Italian?
In any case, the restaurants are not going to be ready for business till next year. If you really want to eat at Jamie’s Italian, I guess you better start saving now.