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Chef, The Brand

July 4, 2008 By Ina

making money

Read this intelligent and well-written article on celebrity chefs have capitalized on their ‘brand’ to create merchandise. It’s a good lesson on how to build a business empire — and a sobering look at how, as a chef gets more popular, he spends less time cooking and more time on appearances and TV tapings.

Filed Under: Chef, Review, Television

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