Celebrity chefs are spending too much time appearing on cooking or reality shows, and too little time in the kitchen.

New chefs are stepping in to fill the vacuum. “Today’s rising stars are taking food in an artisanal direction,” says Susan Ungaro, president of James Beard Foundation. “When they talk about the menu, they can tell you not only where the lamb was raised, but where the butter came from.”

Find out Forbes’ fearless forecast of the new generation of chefs, including Zakary Pelaccio (photographed above).