Colicchio signs up with Sara Lee

Celebrity chef Tom Colicchio has signed up with food empire Sara Lee Food & Beverage. Colicchio will lend his culinary skills to help the public create delicious sandwiches at home — and we don’t mean peanut butter and jelly.

Mr Colicchio said: “With the range of Sara Lee products, great-quality meats, cheeses, breads and condiments are at your fingertips to help you create a delicious and quick meal with just a few added ingredients.”

Colicchio will also give tips and a regular report on the “State of the Sandwich”.