Giada De Laurentiis is certainly one of the hottest celebrity chefs around. While I may not agree with the physical perception of many, there is no denying that she is one of the most popular chefs today. Retail giant Target seems to recognize that as well as they have partnered up with her to sell a line of cookware and food products.
Dubbed Giada De Laurentiis for Target, the cookware and food products selection is touted to be exclusive and yet affordable. According to Kathy Tesija, executive vice president of Target’s merchandising, their customers “want kitchen gear that makes their daily cooking easier and more enjoyable, and Giada’s collection delivers.” She also says that they “combined design expertise with Giada’s culinary background to create a product collection that pairs utility with great design and affordability.”
What exactly are they selling? Pots and pans, ceramic containers for baking, pasta sauces, flavored coffee, and other kitchen tools. Also available are different varieties of pasta and dressings. One set that I find particularly interesting is the Tri Ply Clad cookset. The inclusions in the set:
• 2 saute pans, one is 8 inches and the other is 9.5 inches; both are open
• 3 sauce pans: 1 quart, 2 quarts, and 3 quarts; all have lids
• 1 Dutch oven with lid: 5 quarts
For $199.99, I think that it’s a pretty good deal.
The idea behind the line is to impart Giada’s cooking expertise and family traditions while at the same time to provide customers with Target quality.
Would you buy these products?