Celebrity chefs may be in their element in the kitchen, but that doesn’t mean that they venture out into the unknown as well. Not that Apple (the tech company, not the fruit associated with Newton) and its plethora of gadgets and applications can be considered unknown. After all, it has revolutionized consumer electronics in the past decade or so.
Anyhow, it seems that celebrity chefs are taking the battle to the mobile scene. In the past year, various chefs have been releasing their own iPhone apps in an effort to stay current. Jamie Oliver (of course he’s going to be mentioned) released his cookery app late last year and gained the distinction of being the top-grossing app in the UK within days of the release! Up till now, it has remained in the top 5.
Recently, Nigella Lawson has decided to join the Apple fray. She released her own app last week, dubbed Quick Collection. Within hours, the app became the top selling lifestyle app in the UK. Now how impressive is that?
As for what’s going on in that pretty head of hers, this is what she had to say:
I am iPhone-obsessed and app-addicted anyway, so feel particularly excited about my own ‘Nigellapp’.
This really feels like an application that is comfortable to use, either to inspire after a long day, or give general and specific cooking tips. I am very proud of this gorgeous little greed-gadget.
Nigellapp – now that’s funny! If you’re okay with spending ₤4.99 for 70 recipes and 40 minutes of video, you should download this app now.